The New Tweeners
Brett October 28th, 2008
We’ve heard for years about the ‘Tweeners’. Those kids who are too young to be teenagers, but aspire to be like them. They have been a marketer’s little slice of heaven. Through targeted marketing campaigns that played on their anxiety and desire to be older, corporations have been able to create blockbuster products like Hannah Montana.
While the Tweeners are today a widely recognized group, another demographic has begun to develop on the other side of the spectrum: young professionals between the age of 21-30. This might strike everyone as incredibly odd, but in fact if you look closely, this age group is in as much a transition as the original Tweeners. Even though very few people talk about it, the tail end of Gen X and the beginning of Generation Y is currently in the middle of an incredible evolution. Continue Reading »
